I'm Maggie, and I originally hail from the charming town of Whitefish, Montana. However, in 2001, my parents, siblings and I relocated to the beautiful Castle Rock, Colorado. I proudly graduated from CVHS in 2016, marking the start of my journey in the beauty industry. In 2021, I tied the knot with my wonderful husband, a Colorado native who works in HVAC. Our love story blossomed, and at the beginning of 2023, we joyfully embraced parenthood. I'm a bit of a homebody at heart, with a deep love for books, art, music, and, of course, skincare. In addition to our precious baby, our home is filled with the love of two fur babies. 🏡📚🎨🎶👶🐾
Novum Skin emerged as a passion project born from the depths of my cosmetology school journey. Initially conceived as an assignment, the brand I created resonated deeply with me, and I clung to that love. When motherhood beckoned with the arrival of my son, I faced the daunting challenge of achieving a harmonious work-life balance in my current job. It was then that my husband, a steadfast supporter, encouraged me to take a leap of faith. And so, in August 2023, Novum Skin officially came into being, a testament to my dedication and the pursuit of my beauty industry dreams. 💄🌟✨
At Novum Skin, we take pride in offering a diverse range of esthetic services to cater to your unique beauty needs. Our services include:
Custom Live Probiotic Facials and Body Treatments: Experience the rejuvenating power of our customized live probiotic facials and body treatments, thoughtfully designed to enhance your skin's health and radiance while supporting a healthy and thriving microbiome. Pamper yourself with luxurious treatments that leave you feeling refreshed and revitalized.
Facial Waxing: Achieve impeccably groomed brows and silky-smooth skin with our professional facial waxing services. Say goodbye to unwanted facial hair and hello to a flawless complexion.
Lash and Brow Enhancements: Enhance your natural beauty with our lash and brow enhancements. Whether you desire fuller, longer lashes or perfectly shaped brows, we have the expertise to bring out your best features.
Derma-Planing: Unlock a smoother, more luminous complexion with derma-planing, a gentle exfoliation technique that removes dead skin cells and peach fuzz. Revel in the radiant results of this treatment.
Chemical Peels: Renew and rejuvenate your skin with our chemical peel treatments. Tailored to your skin's needs, these peels can address a variety of skin concerns, leaving you with a refreshed and youthful glow.
We're proud to offer a range of pre and post-wax care products from Honeycomb Wax & Co, ensuring your skin remains smooth and cared for. Additionally, we exclusively use and offer an elite skincare line carried by only five other spas/studios in the nation—Esse. This means you can experience the benefits of a truly exceptional skincare regimen, available right here at Novum Skin.
At Novum Skin, we are dedicated to helping you look and feel your best. Our esthetic services, paired with premium products, are designed to promote confidence and radiance, leaving you with a renewed sense of beauty and self-assurance while nurturing your skin's health. 🌸💆♀️💅🌟
At Novum Skin, our primary goal is to provide exceptional esthetic services paired with top-quality products. We are committed to delivering services that not only demonstrate remarkable effectiveness but also adhere to the highest ethical standards. Our unwavering dedication is to ensure that your skin and body receive the care they deserve without compromising their long-term health. We believe that beauty should not come at the expense of well-being, and we strive to empower our clients to look and feel their best while nurturing their overall health and vitality. 🌟🌿🌸
At Novum Skin, I take pride in offering a truly unique skincare experience. As a solo esthetician, I am your direct point of contact, ensuring a personalized and intimate connection with each client. This allows us to build a strong, individualized relationship based on trust and understanding of your unique skincare needs.
What sets Novum Skin apart is our exclusive skincare line, which has recently made its debut in the US market. In fact, only five spas and studios across the entire country carry this remarkable line. What makes it stand out is its groundbreaking use of biotechnology, not only supporting skin cells but also nurturing the skin's microbiome. The scientifically proven results are not only immediate but also contribute to long-term skin health, offering a graceful aging process for all skin types.
Our commitment to ethical values is another hallmark of Novum Skin. The skincare brand we offer is certified organic, all-natural, cruelty-free, and vegan, reflecting our dedication to sustainability and responsible practices.
In essence, Novum Skin is all about delivering a highly personalized, exclusive, and scientifically advanced approach to skincare. Our ethical and sustainable values underpin our commitment to providing effective, responsible, and innovative beauty solutions that you can trust.
Certainly, here's the description of your ideal customer in the first person:
I'm thrilled to serve a unique clientele at Novum Skin. My ideal customer is someone who shares my passion for intelligent, science-driven skincare that goes hand-in-hand with a commitment to minimizing their impact on the environment. These clients are special because they seek more than just surface-level beauty; they're on a journey to age gracefully through the power of science-backed skincare.
My ideal customer is someone who appreciates the value of advanced skincare solutions. They understand that science can unlock the secrets to long-lasting, radiant skin, and they're eager to explore these possibilities.
Furthermore, they are environmentally conscious individuals who are mindful of the choices they make. They appreciate that the skincare products I offer are certified organic, all-natural, cruelty-free, and vegan, aligning perfectly with their eco-friendly values.
Authenticity matters to them as well. They see skincare as a way to enhance their natural beauty, allowing them to be their true selves. As a solo esthetician, I'm able to provide them with a personalized experience that resonates with their desire for authenticity and individualized care.
In essence, my ideal customers are not just clients; they are like-minded individuals on a quest for intelligent, science-driven skincare that harmonizes with their environmental consciousness and a desire to be their authentic, best selves. It's a privilege to serve such a discerning and thoughtful clientele at Novum Skin.
At Novum Skin, I believe in the power of collaboration with like-minded professionals who share our dedication to client well-being and beauty. Here are some potential referral partners:
Makeup Artists: Partnering with makeup artists is a fantastic idea. They can complement my skincare treatments by recommending or providing makeup services that align with the post-treatment skincare routines I offer, ensuring that clients' skin remains healthy and radiant while looking its best.
Dermatologists: Dermatologists can be invaluable referral partners. They can refer patients to me for aesthetic services that complement their medical treatments, and I, in turn, can refer clients to dermatologists when specialized medical attention is needed, creating a mutually beneficial relationship.
Massage Therapists: Collaborating with massage therapists offers a holistic wellness approach. Clients often appreciate combining skincare treatments with massages for a comprehensive self-care experience. By referring clients to massage therapists and vice versa, we can create wellness packages that enhance overall client well-being.
Chiropractors: Chiropractors may seem unrelated, but they can promote overall wellness, reducing stress, which positively impacts skin health. By referring clients to each other, we offer holistic well-being solutions, enhancing the overall health and relaxation of our clients.
IV Clinics: IV clinics offer health and wellness treatments that complement my skincare services. I can recommend IV therapies to clients after skincare treatments to boost skin health or overall well-being, and they can refer clients to me to enhance the effectiveness of skincare treatments.
Nutrition Counselors: Nutrition is fundamental to healthy skin. Partnering with nutrition counselors allows us to refer clients for tailored dietary guidance, optimizing their skin health and the effectiveness of our treatments.
Photographers: Photographers specializing in beauty and skincare photography help us capture and showcase the stunning results of our treatments. This not only documents progress but also serves as a powerful marketing tool.
Wedding Industry Related Businesses: Collaborating with wedding planners, bridal boutiques, or hair and makeup artists is an excellent way to reach clients preparing for special events, such as weddings. They can refer clients to us for skincare treatments to look their best on their big day, and we can refer our clients to them for related services.
In each case, these partnerships are rooted in trust and a shared commitment to client well-being. Together, we create a network of support and services that enhance our clients' holistic beauty and well-being journey while extending our reach to potential clients who may not yet be familiar with Novum Skin.
As a Solo Esthetician I am not looking for employees.
Starting my own esthetics studio has been an incredibly rewarding journey, filled with several aspects I've truly enjoyed:
Freedom: The sense of freedom that comes with owning my esthetics studio is unparalleled. I have the autonomy to make decisions that align with my vision and passion. It allows me to create a unique and personalized experience for my clients, tailoring my services and product offerings to exactly what I believe in.
Alignment with Passion: I wake up every day excited to go to work because I'm doing something I'm truly passionate about. Being able to pursue a career that aligns with my interests and talents has brought a profound sense of fulfillment to my professional life.
Work-Life Balance: One of the most precious benefits of owning my own studio is the improved work-life balance it affords me. I can structure my schedule to be present for my husband and newborn son, cherishing those important family moments without compromising on my career aspirations.
Living My Vision: Owning my esthetics studio has allowed me to bring my vision of a holistic and personalized skincare experience to life. I can introduce products and services that I genuinely believe in, prioritizing the well-being and satisfaction of my clients.
In summary, the journey of starting my own esthetics studio has granted me the freedom to follow my passion, make my own professional choices, maintain a healthy work-life balance, and live out my vision for a skincare business. These aspects have made every day a joyous and fulfilling adventure in my career.
Undoubtedly, while starting my own esthetics studio has been incredibly rewarding, it hasn't been without its challenges. Here are some of the toughest aspects I've encountered:
Navigating Regulations and Compliance: Beyond the creative and esthetic aspects of my business, there's a complex web of regulations and legal requirements to navigate. Ensuring that my studio is fully licensed and compliant with local regulations has been a significant and sometimes overwhelming challenge.
Client Acquisition and Exposure: Perhaps the most daunting challenge has been getting exposure and building a client base. In a competitive industry, standing out and attracting clients can be tough. I've learned that it takes time and persistent effort to establish a reputation and a steady flow of clients.
To overcome this, I'm actively seeking opportunities to network with other businesses in the area. Collaborations and partnerships with like-minded professionals can help spread the word about my studio and ultimately fill my appointment book. Building relationships and gaining referrals from other businesses can be a powerful way to overcome the hurdle of client acquisition.
Despite these challenges, the passion and dedication I have for my esthetics studio drive me to push through the difficulties and continue building a thriving business that aligns with my vision.